Privacy Policy
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Online Privacy Policy
Thank you for visiting this website (this “Site”), which is owned and operated by Holiday Lighting Heroes (“Holiday Lighting Heroes,” “we,” “us,” and “our”).
Effective Date
February 8, 2024
Scope of This Policy
This online privacy policy (this “Policy”) applies only to information collected through Holiday Lighting Heroes-owned websites on which it is posted. It does not apply to third-party platforms, such as social media websites, vendor pages, websites of other corporations, limited liability companies, etc., or to Happinest-owned websites or other Happinest-owned platforms on which it is not posted. It also does not apply to information collected through other channels, such as over the phone or in person.
By installing any third-party application, you are authorizing such third-party applications to perform the actions and/or share with the third-party application the information communicated to Holiday Lighting Heroes or requested from Holiday Lighting Heroes. Holiday Lighting Heroes is going to send that information through the third-party application, which will then go through the internet. Holiday Lighting Heroes shall not be held responsible for any dissemination, use, misuse, and/or disclosure of the user’s information through use of this or any third-party application.
Some of the information we collect through this Site may be “personal information”—information that identifies you personally, alone or in combination with other information available to us. Other information may be non-personally identifiable, such as information collected by cookies.
This Policy may be supplemented or amended from time to time by additional privacy notices (“Privacy Notices”), provided at the time we collect your information. For example, certain pages of this Site may contain Privacy Notices providing more details about the information we collect on those particular pages, why we need that information, and choices you may have about the ways we use that information. In other cases, specific Privacy Notices may be required to comply with the privacy laws of one of the countries, provinces, or states in which we do business.
Your Consent
By using this Site, you are consenting to the collection, use, disclosure, and transfer of your information as described in this Policy (and any Privacy Notices that apply to you). If you do not consent to the collection, use, disclosure, and transfer of your information as described in this Policy (and any Privacy Notices that apply to you), you may not use this Site. If you have questions about this Policy, or any Privacy Notice, please contact us using the information provided in the section below.
Your Choices
In General. We respect your right to make choices about the ways we collect, use, and disclose your information. This Policy describes some of your choices, such as your choice to opt out of receiving “cookies.” We may ask you to indicate your choices at the time and on the page where you provide your information.
Do Not Track Mechanisms. California law requires this Policy to address how we respond to any “Do-Not-Track (‘DNT’) signal” delivered by your browser. Because of the changing state of technology and indecision within the industry regarding the meaning of DNT signals, we currently do not make any guarantee that we will honor DNT signals.
Previously Expressed Preferences. You may change previously expressed preferences regarding how we use your information. If at any time you wish to be taken off our mailing lists, please contact us using the information provided in the contact section below.
This Policy May Change
Holiday Lighting Heroes reserves the right to update or modify this Policy and any Privacy Notice, at any time and without prior notice, by posting the revised version of the Policy or Privacy Notice on this Site. These changes will only apply to the information we collect after we have posted the revised Policy or Privacy Notice on this Site.
Your use of this Site following any such change constitutes your agreement that all information collected from or about you after the revised Policy is posted will be subject to the terms of the revised Policy. You may access the current version of this Policy at any time by clicking on the link marked “Privacy” at the bottom of each page of the public areas of this Site.
Information We Collect
Information You Manually Provide. Holiday Lighting Heroes collects the information you manually provide (using your keyboard, mouse, or touchpad) when you use this Site. For example, we collect the information you provide when you request service, express interest in becoming a franchisee, send us questions, or otherwise interact with this Site. Some of the information you manually provide may be personal information, such as your name and contact information.
Information from Third-Party Social Media Platforms. You may be able to register with, log on to, or enhance your profile on this Site by choosing to automatically populate the requested data fields with information you previously provided to a third-party social media platform (such as Facebook or X (Formerly Known As Twitter)). By doing this, you are asking the third-party platform to send us information, including personal information, from your profile on that platform. We treat that information as we do any other information you give to us when you register, log on, or enhance your profile.
Information from Your Browser or Device. Holiday Lighting Heroes collects information that is sent to us automatically by your web browser or mobile device. This information typically includes your IP address, the name of your operating system, the name and version of your browser, the date and time of your visit, and the pages you visit.
The information we receive may depend on your browser or device settings. The information we receive from your web browser and device typically is not, in and of itself, personally identifiable. However, we may combine it with other information in an attempt to identify you, or we may combine it with information that does identify you.
Information Collected by Cookies and Other Technologies. We use “cookies” and other technologies to collect information and support certain features of this Site. For example, we may use these technologies to:
- Collect information about the ways visitors use this Site—which pages they visit, which links they use, and how long they stay on each page.
- Support the features and functionality of this Site—for example, to save you the trouble of reentering information already in our database or to prompt the settings you established on previous visits.
- Personalize your experience when you use this Site.
- Improve our marketing efforts, including through use of targeted advertising.
The information we collect using cookies and similar technologies is not, in and of itself, personally identifiable, but we may link it to personal information that you provide. If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Although you are not required to accept cookies when you visit this Site, you may be unable to use all the functionality of this Site if your browser rejects our cookies.
Information About Third-Party Cookies
In addition to the cookies Holiday Lighting Heroes delivers to your computer or mobile device through this Site, certain third parties may deliver cookies to you for a variety of reasons. For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with our Sites. To learn more about Google Analytics, read the Google Analytics definition here.
Other third parties may deliver cookies to your computer or mobile device for the purpose of tracking your online behaviors over time and across non-affiliated websites and/or delivering targeted advertisements either on this Site or on other websites.
You have choices about the collection of information by third parties on our Sites. For example, if you don’t want information about your visit to this Site sent to Google Analytics, you may download an Opt-out Browser Add-on by selecting a browser add-on here. Please note that the Add-on does not prevent information from being sent to Holiday Lighting Heroes.
In addition, if you would like to opt out of having interest-based information collected by certain entities during your visits to this Site or other websites, please select collection opt-out here. You will be directed to an industry-developed website that contains mechanisms for choosing whether each listed entity may collect and use data for online behavioral advertising purposes.
It may be that some of the third parties that collect interest-based information on this Site do not participate in the industry-developed opt-out website, in which case the best way to avoid third-party tracking of your online behaviors may be through your browser settings and deletion of cookies. Please note that the industry-developed opt-out mechanism is device and browser specific. If you wish to opt out from having interest-based information collected by participating entities across all devices and browsers, you need to take the steps outlined above from each device and browser.
How We Use Your Information
Generally, we use the information we collect through this Site:
- To provide the information, products, and services you request.
- To provide you with effective customer service.
- To provide you with a personalized experience when you use this Site.
- To contact you with information and notices related to your use of this Site.
- To contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us).
- To invite you to participate in surveys and provide feedback to us (in accordance with any privacy preferences you have expressed to us).
- To improve the content, functionality, and usability of this Site.
- To better understand your needs and interests.
- To improve our products and services.
- To improve our marketing and promotional efforts.
- For security, credit, or fraud prevention purposes.
- For any other purpose identified in an applicable Privacy Notice, click-through agreement, or other agreement between you and us.
We transfer customer information to franchisees, service providers, vendors, and other companies who globally support our business, such as providing services requested through this website, technical infrastructure services, analyzing how our services are used, measuring the effectiveness of ads and services, providing customer service, facilitating payments, or conducting surveys. These companies must adhere to strict confidentiality obligations in a way that is consistent with this privacy policy and the agreements we enter into with them.
How We Share Your Information
Holiday Lighting Heroes shares information collected through this Site with third-party vendors who act for us or on our behalf, except for mobile information. Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We use third-party vendors to design and operate this Site; to conduct surveys and help us with our promotional efforts; to support and enhance the functionality of this Site; and to support our franchisees, service providers, vendors, and other companies who support our business. These third-party vendors may need information about you to perform their functions, except for mobile information.
With Our Affiliates. Holiday Lighting Heroes may share the information collected through this Site with companies that are controlled by Holiday Lighting Heroes or under common control with Holiday Lighting Heroes (collectively, “Affiliates”). These Affiliates may use your information for the purposes described in this Policy, and as required under applicable law.
With Our Business Partners. Holiday Lighting Heroes may share your information with third parties that we regard as our business partners for purposes described in this Policy.
For Security or Fraud Prevention. Holiday Lighting Heroes may share your information with third parties when we believe it is necessary to prevent fraud or other illegal activities, such as willful attacks on Holiday Lighting Heroes’ information technology systems.
To Comply with the Law or Protect Our Rights or the Rights of Others. Holiday Lighting Heroes may share your information when we believe that doing so is required by law, regulation, or legal process. We also may share your information to respond to requests by government agencies or law enforcement authorities, or when we believe that doing so is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
In Connection with a Sale or Other Significant Transaction. We may transfer your information to another company that has acquired the stock or assets of Holiday Lighting Heroes, one of our Affiliates, or one of our operating divisions, for example, as the result of a sale, merger, reorganization, or liquidation. If such a transfer occurs, the acquiring company’s use of your information will still be subject to this Policy and the privacy preferences you have expressed to us. Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
How We Protect Your Information
Holiday Lighting Heroes takes reasonable precautions to provide a level of security appropriate to the sensitivity of the information we collect. We have implemented physical, technical, and administrative security measures to protect your information from unauthorized access, disclosure, use, and modification. Please note, however, that no data security measures can guarantee 100% security all of the time.
Links to Other Websites
This Policy applies only to this Site. Holiday Lighting Heroes and its Affiliates operate many different types of websites for different purposes and in different countries, where different laws may apply. If you visit another Holiday Lighting Heroes website, or a third-party website linked to from this Site, please take a moment to review the privacy policy posted on that website to learn what information may be collected through that website and how it is processed.
Children’s Privacy
This Site is not directed to children under the age of sixteen, and Holiday Lighting Heroes does not knowingly collect personal information from children under the age of sixteen on this Site. If we become aware that we have inadvertently received personal information from a visitor under the age of sixteen on this Site, we will delete the information from our records.
California Privacy Rights
If you are a California resident, you may request that we provide to you (i) a list of the categories of personal information about you that Holiday Lighting Heroes has disclosed to third parties for the third parties’ direct marketing purposes during the calendar year preceding your request; (ii) the names and addresses of such third parties; and (iii) if the nature of the third parties’ businesses cannot be determined from their names, examples of the products and services marketed by such third parties. To submit your request, please contact us using the information in the “How to Contact Us” section below.
Access to Your Information
If you would like to review, correct, and update the personal information you have provided to us through this Site, please contact us using the information in the “How to Contact Us” section below. We will use reasonable efforts to comply with your requests.
Retention of Personal Information
Holiday Lighting Heroes retains the personal information collected on this Site as long as necessary to provide the services, products, and information you request or as permitted by applicable law.
How to Contact Us
If you have any questions about this Policy or our privacy practices, you may contact us by:
Holiday Lighting Heroes Online Privacy Policy
Effective Date: February 8, 2024